Jade Dragon Online
Advertising Information

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In publication since 1997, Jade Dragon Online has built up a strong following of readers with our library of over 1,350 pages on multi-cultural subjects. We consistently appear very high on searches in a variety of topics, including the overseas Asian experience, martial arts, Asian philosophy, holistic health, doing business in Asia, and many more!

Jade Dragon Online was awarded the MSN Web Directory’s “Best of the Web” in 2000.

See below for our media kit, rates, and specials.


Site Attributes

  • Jade Dragon Online began publishing in 1997
  • The site includes over 1,330 pages indexed by Google and over 355 linked domains
  • Jade Dragon Online can be found under the Society → Ethnicity → Asian → Asian-American → News and Media category
  • The time spent in a typical visit to the site is roughly two minutes, with 61 seconds spent on each page view
  • Estimated percentage of visits that came from a search engine: 31%
  • The site's average load time is very fast (0.722 seconds)
  • The site has approximately 3,800,000 page views per year



  • 60% of readers have some college education
  • 40% of readers are college graduates or have attended graduate school


  • There are slightly more male readers than females

Geographic location:

  • Most visit the site from work
  • Over 60% of readers are located in the United States
  • Approximately 15% of readers are located in China
  • The remaining 25% of readers are distributed relatively evenly throughout the world

Reader age:

  • Approximately 60% are aged 35 - 44
  • Approximately 20% are aged 25 - 34
  • Approximately 10% are aged 18 - 24
  • Remaining 10% are over 45

Reader income:

  • 50% of readers earn between $30K to $100K
  • 45% of readers earn $30K or less
  • 5% of readers earn over $100K

Target Audience

  • Readers are primarily aged between 25 to 48 years
  • Readers are employed full time or self-employed
  • Household income is predominantly between 30K to $100K
  • We aim to appeal to the following: Artists, historians, holistic health practitioners, international business people, martial artists, overseas Asians, philosophers, strategists, world travelers

Social Media Marketing

Jade Dragon Online believes in using social media marketing to better reach our target market. We invite to join our online community below.


To obtain advertising rates, please send inquiries to jade1@jadedragon.com.


E-mail your advertising inquiries to us at   jade1@jadedragon.com

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